PPC/Adwords

Why you should be using Andersen Hindle as Your PPC Company

Andersen Hindle operates a dedicated paid search team, making us one of the largest PPC companies in the mid-Atlantic region. Pay-Per-Click, or more usually just PPC, is the paid advertising which is displayed alongside the organic search engine results and on other related websites in the provider’s network. Google operates the most effective and largest PPC platform, known as AdWords, and it is most likely the PPC platform you are using.

Paid search is effective because you are able to target search users based on the keywords they use to search on. By tightly aligning your ads and landing pages to these keywords, you will be able to attract traffic to your website and increase conversions. PPC is popular because you are able to control your spend very exactly, including setting maximum limits for overall cost and individual clicks on your ads, plus you only pay when someone clicks on your ad too.

Executing a PPC campaign requires careful planning and research to identify suitable keyword terms which will convert into site visits. Ads need to be designed and constructed using compelling copy to pull in the click and take the prospect to your landing page where there are clear calls to action. Against this keyword and copy driven background, bid pricing and keyword management must take place in order to control cost and deliver ROI.

We also offer two forms of remuneration: hourly rate and flat rate percentage. The industry standard is to charge 20-25% of monthly PPC spend as a fee for services rendered by the PPC company. At Andersen Hindle, we do not believe this is a good remuneration model for all clients. It provides no incentive for reducing PPC spend, and for larger budgets the fee cannot be justified. Accordingly, we offer clients with a monthly spend over $15,000 an hourly billing rate which will significantly reduce PPC management fees for larger AdWords monthly spend.

Andersen Hindle’s PPC team has a wealth of experience in generating ROI from PPC campaigns with budgets between $5000 and $120,000 per month. We have several reference cases where we have managed to reduce existing PPC spend significantly while increasing conversions and ROI. One of our law firm clients had a monthly budget of $90,000 per month with poor conversion rates; we reduced the monthly spend to $30,000 while improving the number and value of leads generated.

Our PPC team is highly skilled at executing and managing paid search campaigns in highly competitive environments, including in the following niches:

  • Automotive
  • Hotels and travel
  • Medical
  • Law
  • Non-profit and charitable organizations
  • Construction
  • Promotional and trade shows
  • Software and IT
  • Staffing and resourcing
  • Consumer goods
  • Pets

Why Andersen Hindle as Your PPC Company?

Dedicated paid search team which works closely with our SEO and Social Media teams for an holistic online marketing strategy which enhances your ROI.

Highly skilled and experienced at executing and managing PPC campaigns between $5,000 and $200,000 per month spend, including significant cost reductions in PPC spend and increasing leads, sales and ROI.

A PPC firm with the research and management resources to maximize your paid search budgets.

Proven track record of delivering results in highly competitive niches.

We are a transparent and easy to talk to PPC firm which prides itself on its transparency and ability to transfer skills and knowledge to client teams.

A disciplined management process for developing successful PPC strategies and achieving your goals.